Jalsberg Cheese Essay Example | Topics and Well Written Essays - 2500 words

Jalsberg Cheese - Essay Example The changing market environment has given rise to the needs of updated information more than ever in the past. The markets have transformed to international from local. With the increase in the exposure to masses and increased geographical market coverage, the need of quick and up to date information has also increased. With the changing business environment the buyers are also changing. With the increasing incomes the buyers have become more selective. For a company to launch its product in a new market it has become important to have the information from the buyer needs to buyer wants. On the other hand it is also important to have the knowledge of how to present the product in effective manner in order to reach the customer in an effective manner. With the changing business needs the new marketing techniques such as product differentiation, branding and advertising are also gaining immense importance. This paper is aimed at finding out the appropriate marketing communication strat egy for Jalsberg cheese which is a famous branded cheese in American Market and ready to be marketed in new European market. Norseland Inc. was founded in 1978. The purpose of the company was to market and distribute Jarlsberg and other Norwegian cheese in United States. The Company is a 100% owned subsidiary of TINE Norwegian Diaries, which has the main responsibility for the production and marketing of Jarlsberg cheese. Jalsberg cheese has some snob appeal. Customers want to show they have ‘good taste’. Without complaining they accept the higher price of Jalsberg compared to other competitive products. The mild and creamy taste appeals to Americans, and many think that the taste of the traditional Swiss cheese, Emmenthaie is too sharp Now the company is aiming to introduce its Cheese brand Jalsberg in the newly extended European market. In order to undertake successful brand positioning Norseland has to design a marketing communication strategy, which should be crafted according to the European market conditions and consumer behaviour.

2500 Essay Example | Topics and Well Written Essays - 1000 words

2500 - Essay Example The bearing used for this specific case of wind turbine is ball-bearings. The ball-bearings are used for low load and high speed machines. The ball bearings are generally manufactured from steel material. This material is preferred choice due to its high strength, and resistance of corrosion and high fatigue strength. As per standard practice, the outer race of the ball bearing is manufactured from high alloy steel bar, in most of the cases the inner races, wear rings are also manufactured from the same material. The recommended steel alloy for such manufacturing is BMS-931 and 8720H. The manufacturing process begins with the forging of the steel bar, the material is forged into different shapes like cups, cones etc. The forging process is generally hot forging; this process shall release thermal stresses from the material during the process. The forging process can be explained as, "exposure of the steel bar in the induction heater system, the heating process is halted after the temperature reaches the melting point of the material; at this temperature maximum formability for hot forging is attained". After the completion of hot forging, the material is pierced. The material used for the manufacturing is SAE-521000; the material is used in the form of forged rings. The centre-less grinding is applied on the material, which is extremely rough machining process. The material is then treated at high temperature, after which the hardness of the material is checked. The grinding on the material is conducted to secure smooth surface finish. During the process the material undergoes "honing and super finishing followed by washing; later anti-rush agent is applied on the object" (Bruce, 1997). The heat treatment process is extremely critical, and during this process the ample exposure to the heat will release thermal stresses within the object. The process is conducted "to